How do customers use these services?
Customers find Verified by Visa and MasterCard SecureCode easy to use and parallels are often drawn with chip and PIN.
As a retailer, once you have introduced these services then customers who have enrolled are asked for their password before completing a transaction. This provides cardholders with greater reassurance because, just like with chip and PIN, only the cardholder knows the registered password. If a customer has not registered prior to visiting your online store then they may be asked to do so when they complete the checkout process.
